Every time I look at a project, I ask myself, “What’s the story?” In commercial photography, a team of creatives conceives stories around a concept to sell a product. The subject is the story, and I collaborate with a writer and photo editor to illustrate that person’s story.
Then there are personal projects, where I have the opportunity to mix those worlds together. Whether my job is to adapt a story into an image for a client, magazine or myself, or to simply photograph what or who is there, my process involves an interplay of three equally weighted components that make an image work: light, subject and context.
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