Marketing guru Scott Bedbury spoke recently for the Western Regional Conference 2008 for the Central Oregon AdFed AdBite series. He’s presentation was a great reminder of the main principles behind all aspects of marketing – mainly, the connection that is created between a brand and their audience and why successful brands win. Scott was in part responsible for Nike’s ‘Just Do It’ and Starbucks’ early campaigns. Thank you to the Central Oregon AdFed for inviting me to shoot such an inspiring event.
